Brand media kit

Everything you need to write about, present or partner with Folklore: our logo, colours, typography and media contact.

Logo

Download the Folklore logo in all available formats.

In-line wordmark

Folklore Ventures in-line wordmark

Stacked wordmark

Folklore Ventures stacked wordmark

Colours

Folklore Yellow
#FAFF00
Folklore Black
#000000
Folklore White
#FFFFFF
Folklore Turquoise
#45E0ED
Folklore Coral
#F76B70
Folklore Grey
#EDEDED

Typography

Brand typeface
Aa
GTF Ekstra
Regular, Bold. Used for covers, headlines, digital assets and Canva.
System typeface
Aa
Helvetica Neue
Light, Regular, Bold. Used for body copy outside Canva.

Download the Ekstra font files.