A well-prepared PR briefing ensures that company spokespeople are equipped with the right information to navigate media interviews effectively. This briefing template serves as a structured guide for preparing executives, founders, or team members for media opportunities, ensuring they stay aligned with the company’s messaging and communication strategy. It includes key details such as interview logistics, journalist background, expected topics, messaging guidelines, and sensitive areas to avoid. Additionally, it offers best practices for media interactions, from handling tough questions to maintaining clear and concise responses.
A well-prepared PR briefing ensures that company spokespeople are equipped with the right information to navigate media interviews effectively. This briefing template serves as a structured guide for preparing executives, founders, or team members for media opportunities, ensuring they stay aligned with the company’s messaging and communication strategy. It includes key details such as interview logistics, journalist background, expected topics, messaging guidelines, and sensitive areas to avoid. Additionally, it offers best practices for media interactions, from handling tough questions to maintaining clear and concise responses.
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